Yesterday we posted that according to our information, LG Electronics is planning to release a second OLED monitor soon, with a 27-inch OLED panel. Today B&H added an early product page, listing the new monitor with a $2,996 price tag. The model number is indeed 27EP950B as expected. B&H does not list any other details or even a photo of the monitor, but you can already pre-order the monitor.

LG UltraFine OLED Pro photo

LG's first 2021 OLED monitor, the 31.5-inch 4K UltraFine OLED Pro, model 32EP950 is using an inkjet-printed OLED panel produced by Japan's JOLED. It is likely that the 27-inch panel used in the 27EP950 is also produced by JOLED. We still do not know the price of the 31.5-inch monitor.

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You can get an LG 55" 4k

You can get an LG 55" 4k television for $1,399.99 at Best Buy. Why would they manufacture a monitor 1/4 the size (total area) and then try to sell it for more than double the price? There's no market for that.

insanity

Well, they can claim as usual that monitors are geared towards color accuracy, fine detail and need to display static content far more often than TVs. Some of that is true, but then again I never asked for textbook-like color accuracy. Gimme a TV panel scaled down to 32", fix the burn-in problem and leave everything else as is. Not all of us do color grading for Disney or process images from the Royal wedding.

Speaking of burn-in, mobile phones display a lot of static content too, but that doesn't stop people from using them for +5 years. And unlike these displays, some mobile phone displays exceed 1200 nits.

It's for the professional

It's for the professional production market and they demand a lot more with a screen than a regular old TV.

Cambridge Isotope Laboratories - Deutreated Reagents and High-Purity Gases for OLEDsCambridge Isotope Laboratories - Deutreated Reagents and High-Purity Gases for OLEDs