During a press event in the UK, LG Display said that OLED technology holds 25% of the premium TV market in Europe. The company defines this market as TVs sold over 1,300 Euro. The market share in Benelux and Italy is 35% and in the UK it is 31%.
LGD also detailed its product roadmap. All of its OLED TVs in 2017 support 4K, and the company hopes to add 8K support in 2019 - when it will also release 80" OLEDs.