There are reports that LG Electronics plans to launch their 55" OLED TV in May during the Cannes film festival. The TV will cost 9 million Won - or about $7,900 (this is consistant with DisplaySearch's estimates). LGE originally planned to launch it during the London Olympics in July, but the company wants to be the first out with an OLED TV and so accelerated the production schedule. The company will make a decision on further OLED investment in July, after judging the first consumer reactions.
LG's 55" 55EM9600 is using a WOLED-CF design on an Oxide-TFT backplane. The panel is only 4mm thick, and the whole TV weighs just 7.5Kg. LG Display can currently make around 48,000 monthly 55" panels in their pilot 8.5-Gen production line.