IDTechEx released a new OLED lighting report (OLED Lighting Opportunities 2014-2025) in which they forecast that the OLED lighting market will remain small until 2019 (below $200 million - by the panel level) but will then start growing until it reaches $1.9 billion by 2025.

IDTechEx estimates that the architectural, hospitality and shop segments will be the first to grow, as in these markets the design parameter counts the most. Automotive is also promising, but lifetime and reliability issues has to be resolved first.

Merck - Advancing Display, Advancing LifeMerck - Advancing Display, Advancing Life