Stan Glasgow (president and COO of Sony Electronics) says that Sony is making progress on moving to larger OLED screen sizes. At the moment, Sony sells an 11-inch OLED TV for $2,500 (the Sony XEL-1), which means it is hardly a mass market product.

The next step, he says, will be a 27-inch version, followed by a 40-inch version. He says they are awfully close to selling a 27-inch OLED version commercially. The key for Sony is to find ways to automate the production of the OLED screens, which right now require significant amounts of labor.

Field Emission Technologies (of which Sony owns 37%) plans to mass-produce FED TVs in 2009. FED (Field Emission Displays) offers better picture quality than LCDs, and require half the energy (as they do not required backlighting). At first the TVs will be 26" in size, and later on they plan to produce 60" TVs.

Field Emission Technologies will invest something between 190$M and 280$M, buying a plant from Pioneer which is currently making Plasma TVs. Their sales forecast is 235M$ in the first two years.

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The high-growth market for small and medium displays will soon reach 3.3 billion units and $27 billion annually, with a rapidly expanding set of applications and technologies that are evolving rapidly to meet market demands.

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