Stan Glasgow (president and COO of Sony Electronics) says that Sony is making progress on moving to larger OLED screen sizes.
At the moment, Sony sells an 11-inch OLED TV for $2,500 (the Sony XEL-1), which means it is hardly a mass market product.
The next step, he says, will be a 27-inch version, followed by a 40-inch version. He says they are “awfully close” to selling a 27-inch OLED version commercially.
The key for Sony is to find ways to automate the production of the OLED screens, which right now require significant amounts of labor.