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Interview with LG Display's OLED sales and marketing VP
LG Display is one of the leaders in OLEDs, but they have recently sent some mixed messages - great OLED TV prototypes, promises of new OLED TV products soon, no AMOLED phones plans... Mr Won Kim, Vice President of OLED Sales and Marketing from LG Display has agreed to answer a few questions we had, and set things straight.
Mr Won Kim has a BA in business management from Korea University, and has been working for LG since 1984. Now he's VP of OLED sales and marketing (since 2005).
Q: What kind of OLED products are LG currently selling? What is your current capacity for OLED production?
Q: Can you name some products that use your OLED displays?
Q: You have been showing a 15" OLED TV prototype since the beginning of 2009... and you said it can begin production by June 2009. Which is now.. will you start making these panels? Or are you still waiting for a customer?
Q: LG has allocated more money to OLEDs in the beginning of the year. Are you increasing production?
Q: We know that you're working with UDC on Flexible OLEDs. You have commented in the past that you see flexible OLED products in the future. Is this still on? what kind of products do you envision?
Q: Your phone division recently said that they're not going to launch an OLED phone. Can you give more info on that decision? What has to happen in order for you to incorporate OLEDs in your phone?
Q: You have started to work on OLED deposition equipment together with Samsung. How is this coming along? Should we expect more cooperation in OLED programs?
Q: What are the main challenges still ahead for OLEDs?
Q: Samsung have recently joined the OLED lighting race. Do you have plans to do OLED Lighting too?
Q: Where do you see the Display market in 5 years? Where will OLEDs be?
As you can see OLED confers massive advantages, the main problem is in productionising the technology. They are starting with small screens, just as LCD did, and then gradually working their way up. But already they can be found in a number of production devices. So every LCD device will become obsolete, as the features and benefits of OLED devices are so overwhelmingly superior. And games will look so much better.