Samsung Display (SDC) was established in 2012 as a merger a merger between Samsung Mobile Display and S-LCD. SDC is the world's largest display maker that produces both LCD and OLED panels for mobile devices and TVs. The company announced a couple of days ago that it integrated its OLED division with the LCD division.
SDC now wants to realize "organic integration" between OLED and LCD divisions. They also integreated their sales and marketing divisions in an effort to simplify display marketing. We know that SDC sees OLED as the leading future display technology (with a great emphasis on flexible displays) so this move may be yet another step towards SDC's transition to OLED technologies.