LG launched two new UHD (4K) curved OLED TVs in the UK - the 65" 65EC9700 (£5,999 or just over $10,000) and the 77" 77EC9800 (£19,999, or $34,000). Both TVs will ship in October for UK customers.

LG's new TVs feature the company's Color Refiner which automatically adjusts color temperature for individual pixels, a High Dynamic Range algorithm, True 4K Engine Pro for SD/HD/FHD 4K up-scaling and support up to 60fp (H.264 and HEVC H.265).

These TVs are still very expensive of course. But when LG launched their first OLED TV in the UK a year ago on March 2013 the price was £9,999 for a flat 55" FHD TV. So the new 65" UHD panel costs 40% less than that older 55" FHD model, which is now priced at about £3,300 ($5,600) in the UK.

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Pricing

Nice, hopefully LG also introduces black frame insertion and reduces the input lag compared to their 1080p models. Let's see how much the pricing comes down as the new fab starts production.

Atomic Force Microscopy for next-gen OLED processesAtomic Force Microscopy for next-gen OLED processes