LG Business Solution has performed a survey in the UK about consumer awareness of LED and OLED technologies. While 59% said they are aware of at least some features and benefits of LED, 80% said they have never heard of OLEDs before.

Actually the fact that 20% of the population has heard about OLEDs is rather good news, considering that OLEDs are only used in mobile devices (and in LG's own EL9500 15" TV, which isn't really a commercial product).