"Second, not only will LG continue to field OLED TVs in 2014, but it will expand the lineup from one to five models this year, three of which are 4K resolution. In our latest forecast, we reduced our expectation for OLED TVs in 2014 from 250,000 to 100,000 units globally, largely on the uncertainty about improvements to yield and possible delays in large scale manufacturing, both of which limit price competitiveness. In addition, we believed that lack of 4K resolution would hinder adoption as consumers were forced to choose between cheaper 4K LCD TVs and more expensive 1080p OLED TVs for high-end models. 4K OLED production seemed too challenging with acceptable yields near-term given the challenges in producing 1080p OLED."
