LG Display strenghten its premium automotive display partnership with Mercedes-Benz
LG Display announced that it is strengthening its partnership and collaboration with Mercedes-Benz. The two companies started working together in 2004, and since then the German carmaker has been applying cutting-edge automotive displays from LGD to its luxury vehicles.
Mercedes has been applying LGD's OLEDs for several years, and so it is not clear what will now change, but it is likely that we'll see more Mercedes models adopting high-end displays from LGD, mostly OLEDs. The Mercedes EQE 2022, for example, uses either a 12.8-inch AMOLED or (optionally) Mercedes' MBUX Hyperscreen, a 56-inch display, actually made from three different OLED units, embedded in a single glass display. There's a central 17.7-inch panel plus two 12.3-inch panels. The 56-inch glass also includes holes for the air-vents which are integrated into the display.
LG Display demonstrated its 30" and 77" transparent OLED displays for the first time
LG Display is demonstrating its new 30" and 77" transparent OLED displays for the first time, at the company's booth at K-Display 2023, in Seoul, Korea.
Credit: LG Display
The new 30" transparent OLED offers HD resolution, while the 77" panel offers 4K resolution. All of LG's latest transparent OLED displays offer 45% transparency. LG showed its entire range of T-OLED displays in a coffee shop setting, in partnership with Starbucks.
Audi unveils its second-gen OLED lighting taillights, to be adopted in the 2024 Q6 e-tron
Audi unveiled the upcoming 2024 Audi Q6 e-tron, with its second-gen OLED taillight technology. The new taillight lighting system use a total of 360 individual OLED panels built into 6 different lighting panels (each made from 60 OLED panels, or segments as Audi calls them), and is able to show warnings and signals to other drivers. The OLEDs are likely produced by OLEDWorks, like all of Audi's recent OLED panels.
Audi will ship the cars with 8 pre-configured digital light signatures, and customers will be able to add their personal light signatures using the myAudi app.
The Mini Cooper 2025 to sport a round 9.4-inch AMOLED display produced by Samsung
MIni Cooper unveiled the interior design of its upcoming 2025 model, with a large round OLED display (this same display was shown a year ago in a Mini concept car design).
The display is 9.4" in size, and is produced by Samsung Display. Mini Cooper developed its own unique software, called Mini Operating System 9, complete with several experience modes that control the complete interface and Mini's new personal assistant dog called Spike.
Omdia: the automotive OLED market is set to grow to $2.17 billion in revenues by 2027
According to market research firm Omdia, the OLED automotive displays market is set to grow to $2.17 billion in 2027, up from $481.75 in 2023 (that's a 4.5X growth in sales). In terms of shipments, the market will reach 9 million units in 2027, up from 1.48 million in 2023 (a 7X growth).
Omdia is actually more optimistic about the automotive market than it was last year, as the industry is growing faster than expected. There is a rapid uptake of AMOLED displays in premium cars, as the displays offer a better image quality, lower power consumption and lower weight compared to LCDs, which is all very important for electric cars.
Business Korea: the upcoming Genesis GV80 will use a 27-inch AMOLED display produced by LG Display
According to a new report from Business Korea, the upcoming new version of the GV80 Hyundai Motor's Genesis car will adopt a large OLED display, the first car by Hyundai to use an OLED as the main display. The GV80 will use a 27" P-OLED display produced by LG Display, that will be used to connect the instrument cluster and the navigation and audio-system center console The GV80 will be introduced before the end of 2023.
LG Display was one of the first companies to identify the automotive industry as a potential market for its AMOLED displays. LGD is already supplying OLED panels to several companies including Mercedes and Cadillac. In 2021 it was estimated that LGD holds a market share of over 90% in automotive AMOLEDs, and the company is now considering building a dedicated AMOLED production line for automotive displays.
The MicroLED Industry Association to host an automotive microLED display webinar
On September 4th the MicroLED Industry Association will host a private webinar on automotive displays and technologies. The automotive market represents a very good segment for display developers, as it offers high performance requirements and the ability to adopt premium solutions. Many analysts believe that this market will be one of the first ones to adopt microLED technologies (together with the AR/VR and wearables markets).
During the webinar, we will look at current solutions and future roadmaps, learn how the automotive industry looks at display solutions and next-generation technologies and see how microLEDs could find a market in the automotive industry.
The upcoming Seminar will feature three world-leading speakers, and will also be open to a Q&A session, to help increase microLED developers knowledge and involvement in the automotive industry:
AUO may close down its AFPD OLED fab in Singapore as it focuses on microLED for next-gen wearable and automotive displays
AU Optronics has a 4.5-Gen AMOLED production line in Singapore, active since around 2013. The AFPD line is a small-scale operation, and AUO never managed to expand its capacity and compete with large AMOLED producers.
According to a report from Japan, AUO is now considering closing down the AFPD line, and converting it to microLED R&D production line. It could move it back to Taiwan, or retain Singapore as a hub for AUO in Southeast Asia. The company will make a final decision, it seems, in early 2024.
DSCC: OLED panel revenues to decline in 2023, in a second consecutive year
DSCC says that OLED panel revenues will decline 7% in 2023 (to $38.9 billion), the second consecutive year that the OLED market is seeing a decline in sales. The largest declines will be in the OLED TVs and laptops segments.
The OLED smartphone market will actually grow 4% in unit sales, but revenues will decline 5%. The OLED TV market will decline 29% in 2023 in both revenues and units. OLED laptop unit sales will decline by 15%. All other segments, including AR/VR, automotive and tablets, will grow in sales and revenues in 2023.
Genesis to use Samsung's 25" AMOLED displays in its next-gen automobiles
According to reports from Korea, Hyundai Motor decided to adopt Samsung Display's 25" AMOLED displays in its next-generation Genesis car, a horizontal dashboard display.
Samsung already supplies AMOLED displays for Hyundai's Ioniq 5 (digital side mirrors), but this is the company's first design win for Genesis.
