LG Electronics to discontinue its 65" rollable OLED TV, after 5 years of slow sales

In early 2019, LG launched the world's first rollable OLED device - a TV that rolls into its base. The 65" Signature OLED TV R had three viewing options - full view, line view and zero view, and was heralded as a radical new TV form factor. The OLED TV R had a high price tag (around $100,000) and obviously never attracted a large customer base.

LG Electronics now decided to stop selling the TV, and not release a new edition. It actually disbanded its small dedicated production line, and will now focus on other high-end premium TVs instead, such as the transparent Signature OLED T TV


It is interesting that LG did not manage to bring costs down, and did not release an updated version of its rollable TV in 5 years. 

LG's rollable OLED TV was the only rollable OLED device ever released. Back a few years ago it seems as if companies are gearing up to release rollable smartphones, but these never saw the light of day, and it seems the technical challenges of rollable OLED panel production hasn't been fully resolved yet.

Posted: May 11,2024 by Ron Mertens