LG's 55EM9700 is a 55" Full-HD OLED TV featuring FPR passive 3D, 100,000,000:1 contrast ratio and fast response time (1,000 times faster than LCD according to LG). The panel is only 4 mm thick and weighs just 3.5Kg. The TV is based on LG Display's Oxide-TFT white-OLED with color filters (RGBW) OLED panel. LG are calling it the "Ultimate Display".
The 55EM9700 is now on sale in South Korea for 9.9 million won (about $8,900), and in the UK for £9,999 (about $15,000, but it's likely that this price will be reduced soon). LG also launched a wall-mounted edition (the GALLERY OLED TV, model 55EA8800)
Here's LG's official video introducing the new TV:
55" Full-HD OLED TV