Will OLED lighting save the world? LG Chem seems to think so, or at least they do according to this promotional OLED video they released last month:
Besides being funny (weird?), this video sends out the current marketing message that is being used by several OLED lighting companies - of how OLED lighting provides the most natural light.
Update: LG Chem released a short movie showing the making of the OLED Vampires movie: