UBI Research says that WOLED technology will lead the premium TV market from 2020 onwards. LCD will not be able to match the performance of OLED TVs at the high-end of the TV market, and solution-based OLED TVs and QD TVs will find it hard to penetrate the market as WOLED technology is one step ahead in commercialization.

LG OLED TVs (August 2015)

According to UBI, in 2016 OLED TVs will grab a 16.7% share of the global premium TV market. In 2020, OLED TVs will lead that market with a 68.1% share.

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