Smarthouse claims that Toshiba delayed their OLED TV because of their high power consumption. If you check Sony's XEL-1 you see that the power consumption is higher than LCD or plasma. Sony admits that it will take time for them to lower the consumption - and that's only one of the tasks before their engineers before we get a commercial large sized OLED TV.

Toshiba says they want to produce only efficient TVs - in any technology, so OLEDs had to be delayed.

Merck - Advancing Display, Advancing LifeMerck - Advancing Display, Advancing Life