There are reports that Matsushita has plans to mass produce 37" OLED TVs in 3 years. They want to be the first company to make OLED panels over 30". They also have a suggested selling price - 150,000 yen (~1400$).
The TV will be made by Panasonic in the plant owns by the joint-venture between Matsushita, Hitachi and Canon.
Update: Later on Panasonic denied those plans, saying these are only rumors.