Trendforce estimates that OLED monitor shipments reached 2.7 million units in 2025, up 92% over 2024, as both gamers and professionals are increasingly adopting OLED monitors.
Trendforce says that new 27" 240Hz or QHD monitors have been very popular in 2025.
TrendForce says 644,000 OLED monitors shipped in Q3 2025, rising 65% from Q3 2024 (and up 12% from the previous quarter). Total shipments in 2025 are excepted to reach 2.6 million units, up 84% from 2024. TrendForce has increased its forecast slightly from its earlier one issued in May 2025.
According to TrendForce, ASUS surpassed Samsung to lead the OLED monitor market, with a 21.9% market share. TrendForce says that ASUS launched a wide range of OLED monitors, for both gamers and creators, targeting both the midrange and high-end parts of the monitor markets.
TrendForce says that OLED monitor shipments grew to about 507,000 units in Q1 2025, up 175% from last year. Shipments are expected to reach 650,000 units in Q2 2025, thanks to strong demand, mostly for 27-inch 4K models. Looking at the whole year, TrendForce expects shipments to reach 2.58 million units, up 81% from 2024. OLED penetration of the total monitor market will reach 2%.
Samsung Electronics leads the market with a 22% market share. It's current flagship 49-inch models account for 40% of sales, but TrendForce says that its upcoming 27" will soon become its best-selling size.
Last week we posted the following article, but it turns out that our information was not correct. We mentioned that this was a strange report - and indeed it turns out that Trendforce analysis was misquoted, and the company did not say that Apple will stop using Sony's OLED microdisplays. We are sorry for posting this!
Apple first VR headset, the Apple Vision Pro, will use dual 1.3" 4K OLED microdisplays. Apple has been working with Sony, that produced the first OLED microdisplays, but later reports suggested that Apple is looking to replace Sony with Seeya and BOE as its suppliers to reduce costs (and also likely to increase potential supply as Sony has limited capacity).
According to a new report by TrendForce, Apple has made some changes to its Vision Pro supply chain and has decided to already stop using Sony's OLED microdisplays - and indeed go with Seeya and BOE.
TrendForce says that 508,000 OLED monitors will ship in 2023, up 323% from 2022. The market will continue to grow at a fast pace, to over a million shipments in 2024.
In 2024, TrendForce sees LG and Samsung both launching new OLED panels for the monitor market, which will help to expand the market. TrendForce further says that at the end of 2023, Samsung Electronics and LGE both hold a market share of almost 30%, Dell holds a market share of around 20% and Asus of nearly 10%.
TrendForce says that the demand for automotive displays is stabilizing, and the company expects modest growth ahead. By 2026, the global automotive display market will surpass 240 million units.
TrendForce further sees an increased adoption of automotive OLED displays, and the market share of OLED panels will reach 8.9% by 2026. Demand for standard OLED displays is on the rise, and OLED makers are developing next-generation high-end automotive displays, including rollable, transparent and ultra-large panels.
According to Trendforce, smartphone brands will increase adoption of AMOLED displays in 2021, which will lead to a 39% market share for AMOLED displays in the total smartphone display market - up from 31% in 2019.
AMOLED displays are increasingly replacing high-end LTPS LCD displays in the high-end part of the smartphone market. The market share of lower-end a:Si LCD is quite stable.
Trendforce released a new analysis on the mobile memory and displays markets, and the Taiwan-based market research company says the price of AMOLED panels started to climb in the second half of 2016 following the supply shortage of these displays.
Trendforce also estimates that OLED prices will continue to rise throughout 2017 - probably as the supply shortage and high demand for OLED displays is not expected to change during the year.
Countless reports claim that the 2017 iPhone 8 (or will it be a >$1000 iPhone X?) will use AMOLED displays for at least one variant. Most of these reports suggested that Apple want to use a flexible curved AMOLED display.
TrendForce, following talks to supply chain sources, now says that Apple was not happy with the production yields and drop-test results of those flexible OLEDs, and the company decided to adopt a flat display (with rounded edges, what is called 2.5D glass). This design is similar to the one used in current iPhone models.
Taiwan-based TrendForce says that HTC is the current leader in VR headsets - with a market share of 61.4% between April 2016 and November 2016, but the Taiwanese company will not be able to extend its lead into 2017 as it will be hit the hardest from the OLED market supply shortage.
According to TrendForce, in 2017 HTC will ship 600,000 Vive units, while Sony will ship 2.5 million PlayStation VR units and Oculus is expected to ship 1.2 million units. Other brands, all combined, will ship 800,000 units. All of these VR headsets use OLED displays.
