CE Week held its 13th annual TV shootout, and for the fourth times in a row, LG's OLED TV won. LG's OLEDE7 TV (65") won in all categories - and was crowned ‘King of TV’ in the Shootout.
For the first time ever the shootout included an OLED TV from another maker - Sony's A1E. The Sony TV came close to LG's OLED and won an honorary mention. LG's OLEDE7 TVs cost $3,500 for the 55" model and $4,800 for the 65" model. Sony's A1-E Bravia OLED TVs cost $3,999 (55"), $5,499 (65") and $19,999 (77").