ETNews: Samsung's rigid OLED production recovers to its 2017 level

According to Korea's ETNews, SDC's rigid OLED production level has recovered fully in Q3 2018 and is now even higher than the production level in Q3 2017. Most of the new demand comes from China-based smartphone producers. ETNews says that SDC's A2 factory's utilization rates were over 90% in Q3 2018 (up from about 80% in Q3 2017).

Samsung's flexible OLED production has also recovered following new shipments to Apple's iPhone XS and XS Max, but the utilization rate in SDC's A3 flexible OLED fab is still lower than last year's.

OLED-Info's flexible, VR/AR, microdisplays, PMOLED, automotive and graphene OLED market reports updated to July 2018

Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to October 2018.

The OLED for VR/AR Market Report:

  • Why OLEDs are adopted in almost all VR HMDs
  • What kind of displays are required for VR and AR applications
  • What the future holds for the VR and AR markets
  • Current and future VR and AR systems

The report package provides a great introduction to the emerging VR and AR market, and details the role that OLED displays will have. Read more here!

DSCC: the OLED material market will reach $2 billion in 2022

DSCC has updated its OLED material market forecast, saying that it expects the market to grow from $829 million in 2017 to $2.04 billion in 2022 (a 20% annual CAGR).

OLED material revenue forecast by application (2016-2022, DSCC)

DSCC recently revised its OLED market estimation - as it lowered its forecast of mobile application demand while increasing its outlook for OLED TV capacity. Total OLED capacity is still expected to increase almost 4X from 2017 to 2022. DSCC expects OLED TV material revenues to surpass mobile OLED revenues by 2022.

DSCC expects extremely fast growth for foldable OLEDs

DSCC states that following the launch of the first foldable OLED devices in 2019, the market is expected to experience a very fast growth - by 2022 the market will reach 63 million units, up from 3 million in 2019 (a CAGR of 173%). In terms of revenues, the market will reach $8.9 billion by 2022 (151% CAGR).

Foldable OLED shipment forecasts (2019-2022, DSCC)

It is a bit confusing that DSCC segments this market by device type - as foldable OLEDs will probably merge these segments together (i.e. a phone/tablet, tablet/notebook, wearable/smartphone, etc).

DSCC: Samsung to begin pilot QD-OLED production in 2019

DSCC estimates that Samsung will begin pilot production of QD-OLEDs in 2019, with a capacity of 5,000 monthly 8.5-Gen substrates. If this is successful, Samsung will double the capacity in 2020 and add a further 30,000 yearly substrates in 2021 and again in 2022. Material revenues for Samsung's QD-OLED TVs will reach $56 million in 2022.

Material revenue forecast for QD-OLED TVs (DSCC, 2016-2022)

DSCC admits, though, that as Samsung faces several technical challenges before it could launch commercial QD-OLED TVs, its forecast could be way off - there's a good chance that SDC will cancel the project, or it could increase capacity at a much faster rate than DSCC estimates and even scale-up production to 10.5-Gen.

LG Display: sales of OLED TV panels in China is lower than expected

LG Display is seeing high demand for its OLED TV panels, and the company is actually increasing the price of its panels. During LG Display's 2018 China's Partner Day, LGD's CMO says that while sales in Europe, the US and especially Japan are going very well - the sales in China are weaker than expected.

LG Display China Partner day 2018 photo

LG Display planned to sell 250,000 OLED TV panels in 2018 in China, but the company has now lowered its forecast to 210,000 units. The Chinese market grew from 60,000 units in 2016 to 120,000 units in 2017. The growth to 210,000 units still matches LG's global growth rate, but the company expected the Chinese market to grow even faster. LG Display does say that sales of some of its partners (mainly Skyworth, who is reportedly getting ready for much larger OLED volumes) in August went up, but still the company decided to shift some of its panels that were destined to China to other markets.

IHS: LG Display is increasing its OLED TV panel price as demand increases

IHS Markit says that high demand for OLED TV panels has enabled LG Display to increase its asking price, and the average selling price (ASP) of OLED TVs have risen from $695.47 in Q1 2018 to $712.48 in the second quarter. IHS expects LGD to increase the price to $731.9 in Q3 and $729.96 in the Q4 2018.

Philips OLED 973 photo

IHS estimates that LG Display will ship a total of 2.54 million OLED TV panels in 2018 - much less than what was claimed in a surprising post in Korea last week (3.7 - 3.8 million). IHS sees the market growing to 3.6 million units in 2019, 6 million units in 2020 and 9.35 million units in 2022.

Newzoo: over a billion OLED smartphones are on the market

Market research company Newzoo has started to track the OLED smartphone market, and the company's analysts say that over a billion smartphones with OLED displays have been shipped - up from 720 million in July 2016. OLED is the display of choice for high-end smartphones, and OLED displays take up 30.4% of the total smartphone display market (up from 26.2% in June 2016).OLED smartphone market share (June 2016 - July 2018, Newzoo)

Looking at smartphone brands, NewZoo says that Samsung accounts for 70.5% of the market (smartphones with OLED displays, that is) - down from 87% in July 2016. Samsung is followed by Oppo (9%), Vivo (9% as well) and Apple (around 5%).

DSCC: flexible OLEDS carry a 5X premium over LTPS LCDs

Display Supply Chain Consultants (DSCC) estimates that a 6" flexible OLED Module (with a touch layer) costs around $78 (and will drop slightly to $76 by the end of the year). Meanwhile the price of a similar rigid OLED is around $26 and an LTPS LCD is around $16.

Smartphone OLED Vs. LCD pricing (2017-2018, DSCC)

LCD producers have lowered the prices dramatically in the last two years (from $29 in early 2017 to $16 today), and rigid OLED producers have been forced the lower their prices as well (from $42 in early 2017 to $26 today).

DSCC lowers its OLED revenue forecast for 2019-2022, sees the market at $50 billion in 2022

Display Supply Chain Consultants (DSCC) updated its AMOLED market forecast, and the company now expects revenues to grow from $26 billion in 2018 to $50 billion in 2022.

OLED market revenue & growth (2016-2022, DSCC)

DSCC sees fast growth for the OLED market, driven by flexible and foldable displays - and the flexible OLED market will grow at a 32% CAGR from 2018 to 2022. Only a few months ago, though, DSCC estimated that revenues in 2022 will reach $57.2 billion by 2022.