Article last updated on: Aug 11, 2019

IHS: smartwatch display shipped soared from 9.4 million units in 2014 to almost 150 million in 2018

IHS says that recent years have seen a drastic growth in smartwatch shipments - the market grew from 9.4 million units in 2014 to 149 million units in 2018. In just one year, shipments grew 42% from 2017 to 2018.

Smartwatch display shipments by technology (IHS, 2014-2018)

This rising demand for smartwatches has of course created a rising demand for displays. OLED displays are leading this segment - with around 80% of shipments in 2018 (the rest are mostly LCD displays). AMOLED display shipments were around 42 million and PMOLED shipments reached around 75 million.

UBI Research sees OLED material sales reaching $1.17 billion in 2019

UBI Research estimates that the OLED material market will grow to $1.17 billion in 2019, and to $1.87 billion in 2021. The market is expected to reach $2 billion in revenues in 2023.

OLED material sales forecast (2019-2023, UBI)

Interestingly, UBI says that in 2029 70% of the materials will be consumed by Korean companies (LGD and SDC) - and Korea's market share will grow to 75.6% in 2023. This will be driven be soaring consumption of materials for TV production (OLED TV materials will take up 49.7% of the total market in 2023 up from only 21.1% in 2019).

DSCC: AMOLED revenues to reach over $52 billion in 2023

DSCC says that OLED market revenues will grow from $26.5 billion in 2018 to $28.7 billion in 2019 and over $52 billion by 2023. The largest application will remain smartphone displays, but several other applications will generate over $1 billion in 2023 - TVs, tablets, notebooks and monitors. By area of production, TV displays will surpass smartphone displays in 2021.

AMOLED shipments by application (2017-2023, DSCC)

Samsung is still (and will remain so) the dominant AMOLED display producer, even though its market share will drop from 97% in Q1 2018 to 81% in Q4 2019. In Q1 2019 Visionox surpassed LGD to become the 2nd largest AMOLED producer (but most of Visionox's panels are low-end 5.5-inch panels). DSCC expects LGD to regain its number 2 position in the second half of 2019. BOE is the third player and will remain so following its supply agreement with Huawei.

CLSA updates on BOE's AMOLED production plans for 2019

Market analysts from CLSA say that in 2018 BOE shipped 2.7 million flexible OLED displays to Huawei, its main customer. These were produced at BOE's Chengdu B7 6-Gen OLED fab, which has reached yields of over 75% (DSCC estimates that BOE's yields are around 50%).

CLSA says that BOE will soon start ramping the second phase of its B7 line, and the company expects to ship 30-50 million AMOLED panels in 2019. CLSA says that this is a highly aggressive target - and they believe actual shipments will only be 12.9 million in 2019.

Reports from China suggest excellent sales of Samsung's Galaxy S10

A report from China suggests that Samsung sold over 500,000 units of its new flagship Galaxy S10 smartphones in China in only 7 days. it tok 30 days to achieve the same number of sales for Samsung's GS9 smartphone in 2018. Within two weeks of its launch, the GS10 is sold out in Hong Kong.

Samsung Galaxy S10 photo

Reviews on Samsung's GS10 has been very positive, and Samsung expects to sell 40-45 million units in 2019.

CLSA: Samsung's OLED shipments declined 26% in Q1 2019

CLSA estimates that Samsung's OLED shipments have declined 26% in Q1 2019 (compared to Q4 2018), as global handset shipments remain weak (especially in China) and shipments to Apple declined 60%.

Samsung Galaxy S10 photo

CLSA says that SDC will post a 500 billion Won ($440 million USD) loss, compared to a 500 billion Won profit in Q4 2018 - due to the low OLED shipments, losses at the LCD business as panel prices fell 7% in the quarter and as the company finally started to recognize depreciation of its A4 OLED fab.

Digitimes: SDC's 15.6" 4K OLED laptops displays cost $50-60 more than comparable LCDs

In February 2019 Samsung Display started production its new 15.6" UHD (3840x2160) OLED laptop display panels. SDC is targeting premium laptops, as these ultra high resolution panels are optimized for gaming, graphic design and video streaming.

HP Spectre x360 15 photo

Samsung already signed up a few customers - including HP with its Spectre x360, Lenovo with the Yoga C730 and Dell with the XPS 15, Dell G7 15 and the Alienware m15. According to a new report from Taiwan's Digitimes, Samsung is aggressively seeking new customers for its OLED laptop displays - and the company has pricing its 15.6" OLEDs at only $50-60 above comparable LCD displays.

The OLED Handbook, 2019 edition

We are happy to announce the eighth edition of The OLED Handbook, the most comprehensive resource on OLED technology, industry and market - now updated for 2019. The OLED industry grows and changes very fast, and the new edition include new details on the OLED mobile display market, new production fabs in China, OLED TVs, flexible OLEDs and more.

Reading this book, you'll learn all about:

  • OLED technology and materials and production processes
  • How OLEDs compare to LCD displays
  • OLED TVs, flexible, foldable and transparent OLEDs
  • The OLED lighting industry
  • The future of OLED displays and the challenges ahead

The book also provides:

  • A history of OLED development
  • A guide to OLED investment
  • A comprehensive list of OLED companies
  • A list of existing and planned AMOLED fabs
  • An introduction to quantum dots, micro-LEDs and e-paper displays

The OLED handbook has been read by hundreds of display engineers, business developers, researchers, equipment vendors, OLED material companies, private investors and others who wished to learn more about OLEDs today and in the future. I truly believe that it is the best introduction to OLED displays and lighting!

DSCC sees 1.65 million foldable OLED panels shipped in 2019, will grow to 80 million by 2023

DSCC released its latest forecast for the foldable OLED market. According to DSCC 1.65 million foldable OLED panels will ship in 2019 - which will grow to 60 million panels in 2022 and just over 80 million panels in 2023.

Foldable OLED shipments forecast (2019-2023, DSCC)

DSCC says that foldable devices should "inevitably succeed" as device makers see these devices as a way to boost high-end smartphone revenues as this market has plateaued. DSCC says that the forecast may be even cautious - although if we compare to DSCC's previous foldable OLED estimates released at the end of 2018, they have lowered their predictions slightly.

Things we learned at the first day of OLED Korea 2019

The first day of the OLED Korea 2019 conference is almost over - with some interesting lectures and talks by leading OLED companies and professionals. Here are some of the things under discussion today (highlights only):

  • Some believe there will be a real market for >$2,000 foldable OLED devices, and some call for cost reductions before real adoption could take place
  • LG Display is optimistic regarding the future of OLED TVs
  • Samsung will not commit yet to its QD-OLED technology
  • Both Cynora and Kyulux are rapidly progressing towards a long lasting TADF/HF blue - but it seems there's still work to be done
  • Idemitsu Kosan is increasing its fluorescent OLED emitter efficiency
  • Universal Display's RGBB architecture is back on the table - and the company now highlights the architecture's low blue light emission. UDC seems more optimistic then ever regarding blue PHOLED commercialization
  • Equipment maker's focus is shifting to China as Korean OLED makers will not increase capacity in the near future

Kyulux - Hyperfluoresence OLED emittersKyulux - Hyperfluoresence OLED emitters