Article last updated on: Aug 11, 2019

AVC: OLED TV sales in China to reach 800,000 units in 2020, as China is set to become the world's largest market for OLED TVs

China-based All View Cloud consultancy says that OLED TV sales in China will reach 380,000 units in 2019, (up from 210,000 in 2018 and 120,000 in 2017) and will rise to 800,000 units in 2020. By 2021 or 2021 the sales will surpass 2 million units - which will make China the world's largest market for OLED TVs.

LG 2019 ThinQ AI OLED TV ad

According to AVC, Skyworth is leading the Chinese OLED TV market with 46% of total OLED sales in 2017, followed by LG (16%) and Sony (14.9%). The penetration of OLED TVs in China is relatively low, compared to the US, Europe and Japan and there's much room for growth.

OLED-Info's foldable, flexible, VR/AR, transparent, microdisplays, PMOLED, automotive and graphene OLED market reports updated to July 2019

Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to July 2019.

The Flexible and Foldable OLED Market Report:

  • Why flexible displays and lighting panels are so exciting
  • What kind of flexible displays are currently on the market
  • All about the foldable OLED market and industry
  • What the future holds for flexible OLEDs
  • How to acquire flexible OLEDs for your products

The report package provides a good introduction to the flexible and foldable OLED market - present and future. It details both flexible displays and lighting technologies. Read more here!

DSCC: smartwatch OLED display shipments to grow 28% in 2019

DSCC says that shipments of smartwatch OLED displays grew 124% in the first quarter of 2019, and the company expects yearly shipments to grow 28% in 2019 to reach 63.9 million units.

Smartwatch OLED shipments (2018-2019, DSCC)

Even though each single display is small (around 1.4-inch), smartwatches are the third largest OLED application in terms of revenues (after smartphones and TVs) and total revenues will reach $1.5 billion in 2019.

DSCC: Samsung, Apple and Huawei are the world's top flexible AMOLED smartphone customers

DSCC published an interesting note, detailing the world's top 10 devices by flexible AMOLED sales in the first half of 2019. The list contains only three vendors: Samsung, Apple and Huawei.

Huawei Mate P30 Pro photo

Total flexible AMOLED revenues for these ten devices are almost $4.7 billion, and Samsung phones account for 53% ($2.5 billion). Apple has only 2 leading models, but accounts for 30% of the revenues ($1.4 billion) and Huawei phones generated $723 million in flexible AMOLED revenues.

IHS: Ink-Jet printing to finally become a mass production OLED production process in 2020

IHS says that ink-jet printing of OLED displays is finally ready to enter mass production in 2020. Production will begin at a rate of around 105,000 yearly substrates (209,000 sqm) in 2020, but will grow 12-fold within 4 years to reach 1.3 million yearly substrates in 2024 (or 7.3 million sqm).

OLED TV production cost comparison (IHS, WOLED vs IJP, June 2019)

The first producer to begin mass production using ink-jet printing will be JOLED who will enter mass production in 2020 (it already produces panels but at very low volume). OLED makers in China will quickly follow JOLED with mass production investments starting in 2020 or 2021.

DSCC updates its display fab utilization rates report

DSCC has published an update to its display fab utilization rate report. DSCC says that rigid OLED roduction has remained strong since March 2019 (following a low period before) mostly due to a reduced price gap with LCD displays, larger screen sizes in 2019 OLED smartphones and aggressive smartphone pricing in China.

Display technology fab utilization rates (DSCC, 2018 to June 2019)

Flexible OLED fab utilization remains low but DSCC sees an improvement in June to 42% up from around 30% all over 2019. OLED TV fab utilization remains at very high levels (100%, in fact) and will continue to be high in June.

DSCC: OLED equipment spending will rebound in 2020

DSCC estimates that the mobile OLED equipment will rebound in 2020 - up 461% in fact to $8.2 billion, after falling 88% in 2019.

LCD and OLED equipment spending (2016-2020, DSCC)
In 2020, OLED spending will account for 56% of the total display equipment market spending, basically returning to the levels we saw in 2017-2018.

UBI: OLED production capacity to double by 2023, Korean makers to retain their 80% market share by area

UBI Research estimates that OLED production capacity will increase from 34.9 million sqm to 68.5 million by 2023. LG Display and Samsung Display are expected to increase production of OLED TV and introduce new 10.5-Gen fabs better suited for 65" TV production.

OLED production capacity by country (2019-2023, UBI)

Mobile OLED production capacity will also grow, but at a slower rate - from 13 million sqm in 2019 to 19.3 million sqm in 2023, mainly driven by Chinese OLED producers that produce flexible smartphone OLED displays mainly for the Chinese domestic market. Korean OLED producers (SDC and LGD) will continue to dominate the market and will retain their ~80% market share in 2023.

Reports from Australia suggest that Hisense's OLED TV sales are low, Philips cancels plans to launch its own OLEDs

HiSense launched its Series X OLED TVs in Australia towards the end of 2018, with an initial price tag of $3,500 AUD for the 55" model. According to a new report from Australia, HiSense's OLED TV sales were lower than expected, to the point that HiSense lowered the price to $1,495 to clear its stock.

HiSense 55PX OLED TV photo

According to ChannelNews.au HiSense is likely losing money on each TV sold. According to reviews, Hisense's OLED TVs are not as impressive as OLED TVs from LG and Sony, and consumers are preferring to buy LG's OLED TVs as Hisense is not perceived as a premium brand.