China-based All View Cloud consultancy says that OLED TV sales in China will reach 380,000 units in 2019, (up from 210,000 in 2018 and 120,000 in 2017) and will rise to 800,000 units in 2020. By 2021 or 2021 the sales will surpass 2 million units - which will make China the world's largest market for OLED TVs.
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DSCC says that shipments of smartwatch OLED displays grew 124% in the first quarter of 2019, and the company expects yearly shipments to grow 28% in 2019 to reach 63.9 million units.
Even though each single display is small (around 1.4-inch), smartwatches are the third largest OLED application in terms of revenues (after smartphones and TVs) and total revenues will reach $1.5 billion in 2019.
DSCC published an interesting note, detailing the world's top 10 devices by flexible AMOLED sales in the first half of 2019. The list contains only three vendors: Samsung, Apple and Huawei.
Total flexible AMOLED revenues for these ten devices are almost $4.7 billion, and Samsung phones account for 53% ($2.5 billion). Apple has only 2 leading models, but accounts for 30% of the revenues ($1.4 billion) and Huawei phones generated $723 million in flexible AMOLED revenues.
IHS says that ink-jet printing of OLED displays is finally ready to enter mass production in 2020. Production will begin at a rate of around 105,000 yearly substrates (209,000 sqm) in 2020, but will grow 12-fold within 4 years to reach 1.3 million yearly substrates in 2024 (or 7.3 million sqm).
The first producer to begin mass production using ink-jet printing will be JOLED who will enter mass production in 2020 (it already produces panels but at very low volume). OLED makers in China will quickly follow JOLED with mass production investments starting in 2020 or 2021.
DSCC has published an update to its display fab utilization rate report. DSCC says that rigid OLED roduction has remained strong since March 2019 (following a low period before) mostly due to a reduced price gap with LCD displays, larger screen sizes in 2019 OLED smartphones and aggressive smartphone pricing in China.
Flexible OLED fab utilization remains low but DSCC sees an improvement in June to 42% up from around 30% all over 2019. OLED TV fab utilization remains at very high levels (100%, in fact) and will continue to be high in June.
UBI Research estimates that OLED production capacity will increase from 34.9 million sqm to 68.5 million by 2023. LG Display and Samsung Display are expected to increase production of OLED TV and introduce new 10.5-Gen fabs better suited for 65" TV production.
Mobile OLED production capacity will also grow, but at a slower rate - from 13 million sqm in 2019 to 19.3 million sqm in 2023, mainly driven by Chinese OLED producers that produce flexible smartphone OLED displays mainly for the Chinese domestic market. Korean OLED producers (SDC and LGD) will continue to dominate the market and will retain their ~80% market share in 2023.
HiSense launched its Series X OLED TVs in Australia towards the end of 2018, with an initial price tag of $3,500 AUD for the 55" model. According to a new report from Australia, HiSense's OLED TV sales were lower than expected, to the point that HiSense lowered the price to $1,495 to clear its stock.
According to ChannelNews.au HiSense is likely losing money on each TV sold. According to reviews, Hisense's OLED TVs are not as impressive as OLED TVs from LG and Sony, and consumers are preferring to buy LG's OLED TVs as Hisense is not perceived as a premium brand.