Article last updated on: Jan 06, 2019

Reports from Australia suggest that Hisense's OLED TV sales are low, Philips cancels plans to launch its own OLEDs

HiSense launched its Series X OLED TVs in Australia towards the end of 2018, with an initial price tag of $3,500 AUD for the 55" model. According to a new report from Australia, HiSense's OLED TV sales were lower than expected, to the point that HiSense lowered the price to $1,495 to clear its stock.

HiSense 55PX OLED TV photo

According to ChannelNews.au HiSense is likely losing money on each TV sold. According to reviews, Hisense's OLED TVs are not as impressive as OLED TVs from LG and Sony, and consumers are preferring to buy LG's OLED TVs as Hisense is not perceived as a premium brand.

Samsung says there's overwhelming demand for the Galaxy Fold, T3 says it could truly change smartphone design

Samsung Electronics started to accept pre-orders for the Galaxy Fold a few days ago (April 14th) - and the company says it is already sold out due to "overwhelming demand" and it is no longer taking pre-orders

Samsung Galaxy Fold photo

This is great news, especially as many questioned whether customers will be willing to pay $2,000 for a foldable smartphone. Of course Samsung's foldable OLED production capacity is limited so this demand may not be actually very high.

Business Korea: LGE is leading the OLED TV market, followed by Sony and Panasonic

According to Business Korea, the demand for OLED TVs is increasing, which is helping OLED TV vendors, mainly LG, Sony and Panasonic to increase sales in the premium TV segment.

Panasonic GZ1500 OLED TV photo

BK says that in 2018, LG Electronics sold 62.2% of all OLED TVs, followed by Sony (18.9%) and Panasonic (7.7%). Other OLED TV vendors include AOC/Tp-Vision/Philips (5.7%) and Skyworth (2.4%).

OLED-Info's foldable, flexible, VR/AR, microdisplays, PMOLED, automotive and graphene OLED market reports updated to April 2019

Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to April 2019.

The Flexible and Foldable OLED Market Report:

  • Why flexible displays and lighting panels are so exciting
  • What kind of flexible displays are currently on the market
  • All about the foldable OLED market and industry
  • What the future holds for flexible OLEDs
  • How to acquire flexible OLEDs for your products

The report package provides a good introduction to the flexible and foldable OLED market - present and future. It details both flexible displays and lighting technologies. Read more here!

IHS: smartwatch display shipped soared from 9.4 million units in 2014 to almost 150 million in 2018

IHS says that recent years have seen a drastic growth in smartwatch shipments - the market grew from 9.4 million units in 2014 to 149 million units in 2018. In just one year, shipments grew 42% from 2017 to 2018.

Smartwatch display shipments by technology (IHS, 2014-2018)

This rising demand for smartwatches has of course created a rising demand for displays. OLED displays are leading this segment - with around 80% of shipments in 2018 (the rest are mostly LCD displays). AMOLED display shipments were around 42 million and PMOLED shipments reached around 75 million.

UBI Research sees OLED material sales reaching $1.17 billion in 2019

UBI Research estimates that the OLED material market will grow to $1.17 billion in 2019, and to $1.87 billion in 2021. The market is expected to reach $2 billion in revenues in 2023.

OLED material sales forecast (2019-2023, UBI)

Interestingly, UBI says that in 2029 70% of the materials will be consumed by Korean companies (LGD and SDC) - and Korea's market share will grow to 75.6% in 2023. This will be driven be soaring consumption of materials for TV production (OLED TV materials will take up 49.7% of the total market in 2023 up from only 21.1% in 2019).

DSCC: AMOLED revenues to reach over $52 billion in 2023

DSCC says that OLED market revenues will grow from $26.5 billion in 2018 to $28.7 billion in 2019 and over $52 billion by 2023. The largest application will remain smartphone displays, but several other applications will generate over $1 billion in 2023 - TVs, tablets, notebooks and monitors. By area of production, TV displays will surpass smartphone displays in 2021.

AMOLED shipments by application (2017-2023, DSCC)

Samsung is still (and will remain so) the dominant AMOLED display producer, even though its market share will drop from 97% in Q1 2018 to 81% in Q4 2019. In Q1 2019 Visionox surpassed LGD to become the 2nd largest AMOLED producer (but most of Visionox's panels are low-end 5.5-inch panels). DSCC expects LGD to regain its number 2 position in the second half of 2019. BOE is the third player and will remain so following its supply agreement with Huawei.

CLSA updates on BOE's AMOLED production plans for 2019

Market analysts from CLSA say that in 2018 BOE shipped 2.7 million flexible OLED displays to Huawei, its main customer. These were produced at BOE's Chengdu B7 6-Gen OLED fab, which has reached yields of over 75% (DSCC estimates that BOE's yields are around 50%).

CLSA says that BOE will soon start ramping the second phase of its B7 line, and the company expects to ship 30-50 million AMOLED panels in 2019. CLSA says that this is a highly aggressive target - and they believe actual shipments will only be 12.9 million in 2019.

Reports from China suggest excellent sales of Samsung's Galaxy S10

A report from China suggests that Samsung sold over 500,000 units of its new flagship Galaxy S10 smartphones in China in only 7 days. it tok 30 days to achieve the same number of sales for Samsung's GS9 smartphone in 2018. Within two weeks of its launch, the GS10 is sold out in Hong Kong.

Reviews on Samsung's GS10 has been very positive, and Samsung expects to sell 40-45 million units in 2019.

CLSA: Samsung's OLED shipments declined 26% in Q1 2019

CLSA estimates that Samsung's OLED shipments have declined 26% in Q1 2019 (compared to Q4 2018), as global handset shipments remain weak (especially in China) and shipments to Apple declined 60%.

CLSA says that SDC will post a 500 billion Won ($440 million USD) loss, compared to a 500 billion Won profit in Q4 2018 - due to the low OLED shipments, losses at the LCD business as panel prices fell 7% in the quarter and as the company finally started to recognize depreciation of its A4 OLED fab.