Omdia says that in 2020, LG Display's OLED TV sales surpassed LGD's LCD TV sales, for the first time. LGD's OLED TV sales were 53% of the company's total TV sales (up from 33% in 2019).
Omdia says that it expects LG's total OLED display sales (including TVs, mobiles and automotive displays) to reach 10 trillion Won in 2021 (around $9.15 billion USD).
Market research company Omdia says that at the end of 2020, 62.8% of all smartphones use OLED panels, while 31.8%, use LCDs (I'm not sure about the rest of the smartphones, maybe some use E Ink displays but not all the rest of the missing 5.4% in Omdia's summary.
Omdia further estimates that SDC's smartphone OLED panel sales will exceed $5 billion in Q1 2021, a 30% increase over Q1 2020.
According to Omdia, Samsung Display has started to provide QD-OLED TV prototypes to potential customers - including Samsung Electronics, Sony and Panasonic. Samsung Display is on track to start mass production in Q3 2021.
Interestingly, Samsung Electronics is still not sure whether it will adopt QD-OLED TVs in 2021, as the company aims to focus on mini-LED panels in 2021, and may only release QD-OLED TVs in 2022.
Omdia (IHS Markit) updated its forecast for the 2020 OLED market - and the company now sees the market contracting 1.2%, to 465 million panels, as demand for high-end smartphones is falling.
In April 2020, Omdia saw an increase of 9% in demand for OLEDs - 512 million panels, up from 471 in 2019, even though it already forecasted a fall in demand for smartphone.
IHS Markit says that the rollable OLED market is finally starting to emerge, and will grow quickly but unit shipments will remain slow in the foreseeable future. IHS sees 100,000 rollable OLED displays shipped in 2022, growing to 1.3 million by 2026. The CAGR from 2019 to 2026 will be 167%.
Rollable OLEDs will remain a niche- the share of rollable OLEDs from all flexible OLEDs will be 0.2% in 2026. Foldable OLEDs will be a much larger market - reaching 71.3 million units in 2025.
Omdia says that the global foldable OLED display market will grow from 700,000 units to 3.9 million in 2020 (a 5X increase) - and will continue its fast growth to reach 73.1 million in 2025.
Omdia says that the main challenge of the foldable OLED market is the reliability of the displays - mainly the cover, the touch sensor and the polarizer films. Display makers will need to adopt new technologies such as ultrathin glass covers (UTG), touch sensors on TFE and color filters on TFE
Omdia (IHS Markit) says that even though global demand for smartphones in 2020 will drop 13% compared to 2019 due to the Coronavirus pandemic, the demand for smartphone AMOLED displays will increase by 9%. AMOLED penetration will rise sharply in 2020.
In 2020 513 million smartphone AMOLED panels will ship, up from 471 million in 2019. The growth will be entirely driven by flexible AMOLEDs which will see a 50% surge in production in 2020. Rigid OLED shipments will decline 12% in 2020.
Market research company Omdia (previous IHS Markit) have revised down its global TV outlook - and say that it expects only 3.5 million OLED TV units to ship in 2020. Omdia's previous estimate was 4.5 million units, and this too was decreased from its original forecast in late 2019 of 5.5 million.
The OLED TV is still growing (unlike the entire TV market which will shrink in 2020), but due to the CotonaVirus outbreak, LGD's plans to expand production will be delayed.
Towards the end of 2019 LG Display started to supply Apple with 6.1" film-touch OLED flexible displays for its 2020 iPhone, and IHS Markit now says that these shipments propelled LGD's OLED smartphone market share to 10.8% in Q4 2019 (up from only 2.1% in Q3 2019).
In fact LGD now says that mobile OLED revenues make up for 36% of its total revenues in Q4 - which is higher than its OLED TV revenues for the first time ever.
IHS Markit estimates that 1.1 million OLED TVs shipped in Q4 2019. This is the first time over 1 million OLED TVs were shipped in a quarter. Total OLED TV sales in 2019 reached 3 million units - a 1.3% of the total TV market.
LG Electronics is still the leader in the OLED TV market, with a market share of 53.9% (598,000 units). LG's market share is dropping as more and more companies join the OLED camp. China has become the world's largest OLED TV market (33% by units) - surpassing Korea (32.1%) for the first time in 2019.
