IHS - 57 million smartwatch displays shipped in Q3 2019

IHS says that smartwatch display shipments continue to rise, and reached 57 million units in Q3 2019. IHS expects total shipments in 2019 will reach 195 million units - up 31% from 2018 (149 million units).

Smartwatch display market by producer (Q3 2019, IHS)

IHS also revealed the breakdown by display maker. The leading producer by far is BOE Display, followed by LG Display (who produced all of Apple's OLED wearable displays in Q3 2019, but this is now changing) and then Truly.

IHS: smartphone AMOLED shipments reached a record high of 146 million units in Q3 2019

IHS Markit says that smartphone AMOLED shipments reached 146 million in Q3 2019 - a record high, and up from 93 million in the second quarter. LTPS LCD shipments reached 144 million - and this is the first quarter in which AMOLED shipments surpassed LTPS LCD shipments. a-SI LCD is still the leading technology with shipments of 177 million.

Smartphone display market share (2016-2019, IHS)

Following the increased demand for AMOLED displays, Samsung Display regained its leading position in the market (with a 29% market share), replacing BOE. The third largest suppler is Tianma.

IHS: rigid AMOLED displays increase their lead in the smartwatch display market

IHS Markit says that rigid AMOLED is the leading smartwatch display technology, with a market share of 36% (in Q4 2019) - up from a market share of only 14% in the beginning of 2019. Rigid AMOLEDs enjoy the fastest growth of all display technologies.

Smartwatch display shipments by technology (2017-2019, IHS)

All OLED displays together (PMOLED, AMOLED and flexible OLEDs) take up a market share of 69%. The market share of PMOLED displays shrunk from 51% in 2018 to 19% in 2019 as rigid AMOLEDs starts to be adopted where PMOLED displays once were. To learn more about the PMOLED market and its future, see our PMOLED Market Report.

IHS Markit - the Automotive OLED market is set to grow from $20 million in 2019 to over $4.5 billion in 2026

IHS Markit says that the automotive OLED market is set for fast growth - from around $20 million in 2019 (almost all from PMOLED displays) to over $360 million in 2020 and almost $4.5 billion in 2026.

Automotive OLED Market revenues forecast (2019-2026, IHS)

It seems as if IHS believes that AMOLED displays will finally penetrate the automotive market in 2020. Currently the only company that adopted AMOLEDs in its automobiles is Audi, and this is only in premium cars and niche applications.

IHS: OLED TV display revenues to reach $7.5 billion in 2025

IHS Markit estimates that OLED TV displays revenues will grow from $2.9 billion in 2019 to $7.5 billion in 2025. Note that IHS is looking at OLED TV display revenues and not total TV set revenues. In 2019 the market share of OLED TV displays out of the total TV display market will be 8.6% - and this will grow to 20.6% (IHS estimates the total TV display market at $36 billion in 2025).

OLED TV revenue forecast (2017-2025, IHS)

IHS sees OLED TV panel prices starting to decrease in 2020 as OLED TV panel makers (LGD is currently the only one) start to adopt new technologies to decreases costs such as multi-model glass (MMG), ink-jet printing and QD-OLEDs.

IHS: the OLED smartphone market totaled $3.8 billion in Q2 2019

IHS Markit says that the global OLED smartphone market totaled $3.8 billion in Q2 2019. The top producer was Samsung Display had a market share of 82% ($3.15 billion in revenues).

Xiamoi Mi Mix 3 5G photo

The second largest OLED smartphone maker is China's BOE Display that had a 12% market share ($456 million in revenues). BOE experienced very vast growth - its market share in Q4 2018 was only 4% and in Q1 2019 it was 9%.

Sharp to stop producing smartphone OLED displays

Business Korea reports that Sharp will withdraw from the smartphone OLED market. Sharp started producing OLEDs in low volume in August 2018, and Business Korea quotes IHS saying that Sharp understands it cannot compete with Korean and Chinese companies with both technology and price.

Business Korea says that Sharp produced a total of 60,000 smartphone OLED panels - 6.2" 1440x2992 flexible notch-type AMOLEDs that were adopted in Sharp's own Aquos Zero phone. Sharp has already stopped production last month. It is not clear if Sharp will still continue to produce OLEDs for other applications (automotive perhaps?) or will it withdraw from all production.

IHS: Ink-Jet printing to finally become a mass production OLED production process in 2020

IHS says that ink-jet printing of OLED displays is finally ready to enter mass production in 2020. Production will begin at a rate of around 105,000 yearly substrates (209,000 sqm) in 2020, but will grow 12-fold within 4 years to reach 1.3 million yearly substrates in 2024 (or 7.3 million sqm).

OLED TV production cost comparison (IHS, WOLED vs IJP, June 2019)

The first producer to begin mass production using ink-jet printing will be JOLED who will enter mass production in 2020 (it already produces panels but at very low volume). OLED makers in China will quickly follow JOLED with mass production investments starting in 2020 or 2021.

IHS: smartwatch display shipped soared from 9.4 million units in 2014 to almost 150 million in 2018

IHS says that recent years have seen a drastic growth in smartwatch shipments - the market grew from 9.4 million units in 2014 to 149 million units in 2018. In just one year, shipments grew 42% from 2017 to 2018.

Smartwatch display shipments by technology (IHS, 2014-2018)

This rising demand for smartwatches has of course created a rising demand for displays. OLED displays are leading this segment - with around 80% of shipments in 2018 (the rest are mostly LCD displays). AMOLED display shipments were around 42 million and PMOLED shipments reached around 75 million.

IHS: LG's 65" rollable OLED TV costs over $3,000 to produce

At CES 2019, LG Electronics announced its first rollable TV (and the world's first rollable OLED device), the 65" Signature OLED TV R. Market analysts from IHS estimate that producing each 65" rollable OLED TV will cost over $3,000 - more than three times the cost of production of LG's regular 65" OLED TV panels.

LG's new TV can roll up into its base, and has three viewing options - full view, line view and zero view. In Line View, there are six different modes, in which the TV can show the weather, the time, a home dashboard and more. Like the rest of LG's 2019 OLED range, the OLED TV R is based on the company's 2nd-gen Alpha 9 intelligent processor the enables LG's ThinQ AI to offer new display algorithms and Amazon's Alexa and Google's Assistant.

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