LG's iPhone display orders propel its OLED smartphone market share to over 10% in Q4 2019

Towards the end of 2019 LG Display started to supply Apple with 6.1" film-touch OLED flexible displays for its 2020 iPhone, and IHS Markit now says that these shipments propelled LGD's OLED smartphone market share to 10.8% in Q4 2019 (up from only 2.1% in Q3 2019).

Apple iPhone 11 Pro photo

In fact LGD now says that mobile OLED revenues make up for 36% of its total revenues in Q4 - which is higher than its OLED TV revenues for the first time ever.

IHS: global OLED TV sales reached 1.1 million in Q4 2019

IHS Markit estimates that 1.1 million OLED TVs shipped in Q4 2019. This is the first time over 1 million OLED TVs were shipped in a quarter. Total OLED TV sales in 2019 reached 3 million units - a 1.3% of the total TV market.

Philips OLED+934 photo

LG Electronics is still the leader in the OLED TV market, with a market share of 53.9% (598,000 units). LG's market share is dropping as more and more companies join the OLED camp. China has become the world's largest OLED TV market (33% by units) - surpassing Korea (32.1%) for the first time in 2019.

February 2020 is soon over - and LGD's Guangzhou OLED TV fab is still not in mass production

LG Display originally planned to start producing OLED TV panels at its 8.5-Gen OLED fab in Guangzhou in October 2019, but LGD faced technical issues and production was delayed to Q1 2020. Last month LGD said it finally fixed its technical issues and production will start by the end of January 2020 - but here we are at the middle of February and production hasn't started yet.

LGD's original plan was to ship over 6 million OLED TV panels in 2020 - which include the smaller 48" OLED TV panels launched at CES 2020. It seems certain now that LGD will not be able to meet its goals. IHS also reduced its 2020 OLED TV production forecast from 5 million units to 4.5 million.

IHS - 57 million smartwatch displays shipped in Q3 2019

IHS says that smartwatch display shipments continue to rise, and reached 57 million units in Q3 2019. IHS expects total shipments in 2019 will reach 195 million units - up 31% from 2018 (149 million units).

Smartwatch display market by producer (Q3 2019, IHS)

IHS also revealed the breakdown by display maker. The leading producer by far is BOE Display, followed by LG Display (who produced all of Apple's OLED wearable displays in Q3 2019, but this is now changing) and then Truly.

IHS: smartphone AMOLED shipments reached a record high of 146 million units in Q3 2019

IHS Markit says that smartphone AMOLED shipments reached 146 million in Q3 2019 - a record high, and up from 93 million in the second quarter. LTPS LCD shipments reached 144 million - and this is the first quarter in which AMOLED shipments surpassed LTPS LCD shipments. a-SI LCD is still the leading technology with shipments of 177 million.

Smartphone display market share (2016-2019, IHS)

Following the increased demand for AMOLED displays, Samsung Display regained its leading position in the market (with a 29% market share), replacing BOE. The third largest suppler is Tianma.

IHS: rigid AMOLED displays increase their lead in the smartwatch display market

IHS Markit says that rigid AMOLED is the leading smartwatch display technology, with a market share of 36% (in Q4 2019) - up from a market share of only 14% in the beginning of 2019. Rigid AMOLEDs enjoy the fastest growth of all display technologies.

Smartwatch display shipments by technology (2017-2019, IHS)

All OLED displays together (PMOLED, AMOLED and flexible OLEDs) take up a market share of 69%. The market share of PMOLED displays shrunk from 51% in 2018 to 19% in 2019 as rigid AMOLEDs starts to be adopted where PMOLED displays once were. To learn more about the PMOLED market and its future, see our PMOLED Market Report.

IHS Markit - the Automotive OLED market is set to grow from $20 million in 2019 to over $4.5 billion in 2026

IHS Markit says that the automotive OLED market is set for fast growth - from around $20 million in 2019 (almost all from PMOLED displays) to over $360 million in 2020 and almost $4.5 billion in 2026.

Automotive OLED Market revenues forecast (2019-2026, IHS)

It seems as if IHS believes that AMOLED displays will finally penetrate the automotive market in 2020. Currently the only company that adopted AMOLEDs in its automobiles is Audi, and this is only in premium cars and niche applications.

IHS: OLED TV display revenues to reach $7.5 billion in 2025

IHS Markit estimates that OLED TV displays revenues will grow from $2.9 billion in 2019 to $7.5 billion in 2025. Note that IHS is looking at OLED TV display revenues and not total TV set revenues. In 2019 the market share of OLED TV displays out of the total TV display market will be 8.6% - and this will grow to 20.6% (IHS estimates the total TV display market at $36 billion in 2025).

OLED TV revenue forecast (2017-2025, IHS)

IHS sees OLED TV panel prices starting to decrease in 2020 as OLED TV panel makers (LGD is currently the only one) start to adopt new technologies to decreases costs such as multi-model glass (MMG), ink-jet printing and QD-OLEDs.

IHS: the OLED smartphone market totaled $3.8 billion in Q2 2019

IHS Markit says that the global OLED smartphone market totaled $3.8 billion in Q2 2019. The top producer was Samsung Display had a market share of 82% ($3.15 billion in revenues).

Xiamoi Mi Mix 3 5G photo

The second largest OLED smartphone maker is China's BOE Display that had a 12% market share ($456 million in revenues). BOE experienced very vast growth - its market share in Q4 2018 was only 4% and in Q1 2019 it was 9%.

Sharp to stop producing smartphone OLED displays

Business Korea reports that Sharp will withdraw from the smartphone OLED market. Sharp started producing OLEDs in low volume in August 2018, and Business Korea quotes IHS saying that Sharp understands it cannot compete with Korean and Chinese companies with both technology and price.

Business Korea says that Sharp produced a total of 60,000 smartphone OLED panels - 6.2" 1440x2992 flexible notch-type AMOLEDs that were adopted in Sharp's own Aquos Zero phone. Sharp has already stopped production last month. It is not clear if Sharp will still continue to produce OLEDs for other applications (automotive perhaps?) or will it withdraw from all production.

InZiv - Transforming inspection of OLED, MicroLED, and QLEDInZiv - Transforming inspection of OLED, MicroLED, and QLED