In September 2017 LG Display started shipping its new 6" 1440x2880 (538 PPI) pOLED displays, which are adopted so far by two smartphones - the LG V30 and Google's Pixel 2 XL. On paper these displays are superb, but actual reviews were rather dismal - to the point that some reviewers say that these are simply "bad displays".
The reviews mentioned bad color reproduction, graininess and problematic viewing angles - and many consumers also reported serious burn-in issues. Samsung has recently started a marketing campaign that says that LG OLED TVs also suffer from image retention problems. In this article we'll explain what is burn-in, the difference between burn-in and temporal image-retention and also try to shed some light on LG's latest OLED problems.