ETNews: SDC sent 7.2" foldable OLED samples to Apple and Google

Korea's ETNews reports that Samsung has shipped foldable OLED display samples to both Apple And Google. According to the report, the displays sent to Apple were 7.2" in size (just slightly smaller than the Galaxy Fold OLED display).

This is hardly a surprise - it's highly likely that all smartphone brands are now looking into foldable displays for next generation devices - and all leading brands are also likely to want to design prototypes and start looking at displays.

Users complain about the quality of LGD's pOLED used in the Google's Pixel 3

Google's 2017 Pixel 2 XL was one of the first phones to adopt LG Display's pOLEDs (6" 1440x2880) - and initial reviews of the display were rather dismal - as both reviewers and customers complained about bad color reproduction, graininess and problematic viewing angles. Many users also reported serious image retention issues.

Google Pixel 3 vs. Pixel 1 - pink hue problem

In 2017, Google used Samsung's Super AMOLED displays in the smaller in 2017. This year, for the 2018 Google Pixel 3, Google chose SDC's 6.3" 1440x2960 Super AMOLED for the larger Pixel 3 XL - with proved to be a top-notch display. For the smaller Pixel 3, Google picked LG Display's 5.5" 1080x2160 - probably hoping that LGD managed to improve its displays - and most importantly its quality controls.

Google details OLED power consumption, shows how Android's dark mode can help extend your battery life

As OLED is an emissive display technology, an OLED pixel only draws power when it is used - and the brighter it is, the more power it consumers. This of course means that adopting a dark UI is better for your device's power life.

Power consumption on the Google Pixel (2016) per color

During Google's recent Android Dev Summit, the company detailed the power consumption of the OLED display used in its 2016 Pixel smartphone (an SDC FHD 5" AMOLED). As you can see in the image above, the power consumption is different for each color (with red being the most efficient color and blue the least efficient). Surprisingly the display draws quite a bit of power even when completely black.

DisplayMate: the Google Pixel 3 XL AMOLED is made by SDC, is a top-notch smartphone display

Display measurement experts Display Mate posted an in-depth review of the Google Pixel 3 XL 6.3" 1440x2960 AMOLED display. The display wins DisplayMate's highest ever Overall Display Assessment Grade of A+ together with a DisplayMate Best Smartphone Display Award.

Google Pixel 3 photo

DisplayMate says that Google now joins Apple and Samsung as the top tier of smartphone displays. The Google 3 XL display is on par with the AMOLED display used in Samsung's Galaxy S9. Interestingly, it turns out that Samsung Display provides this 6.3" AMOLED display to the Pixel 3 XL, while LG Display is likely to be the supplier for the smaller 5.5" 1080x2160 display used in the Pixel 3.

Over 300 Apple employees attended DisplayWeek 2018

Officials from SID reported that 369 Apple employees attended Displayweek this year - a 30% increase over last year. And indeed I can say that you could see Apple's employees all over the show. It's clear that Apple is increasingly interested in next-generation display technologies - including OLED displays, Micro-LED displays and foldable technologies.

Apple iPhone X photo

SID further says that this year 40 Google employees, 25 Amazon employees and 23 Oculus employees attended the show. The display is an extremely important part of most mobile devices today, and TIer-1 producers want more and more control on the display type, quality and performance.

Google and LGD developed a 1443 PPI 4.3" 120Hz VR AMOLED display

In May 2017, Google announced that it has partnered with "one of the leading OLED makers" to develop a high-end VR display. Google is now set to demonstrate this display at SID 2018 in May.

Google Day Dream VR photo

The new Google-designed display is a 4.3" 18Mp (1443 PPI, probably around 5500x3000 resolution) VR display featuring a refresh rate of 120 Hz. This will be the highest-density OLED display ever (not counting OLED-on-silicon microdisplays). Current VR AMOLEDs in production reach only about 600 PPI.

Some of Google's Pixel 2 XL pOLED displays are better than originally reported

Google's Pixel 2 XL (which started shipping in October 2017) is one of the first two phones to adopt LG Display's new 6" 1440x2880 (538 PPI) pOLEDs (alongside with LG's own V30). While on paper these displays are superb, actual reviews were rather dismal - as both reviewers and customers complained about bad color reproduction, graininess and problematic viewing angles. In addition many users seem to report serious image retention issues.

According to reports in 2017, LGD faced very low yields at its 6-Gen E5 line, and so had to produce these smartphone displays at its Gen-4.5 flexible AMOLED line. Some users are now saying that these issues do not plague all of Google's phone - and some come with noticeable better displays. This should be good news for LGD and it's likely that as the company gains more experience with smartphone pOLED production, it will produce better looking displays in better yields.

Tom's Guide: the iPhone X has the best OLED display on the market

Tom's guide posted an interesting review that compares the OLED display of the iPhone X (5.8" 1125x2436) to the OLED displays of the Galaxy Note 8 (6.3" 2960x1440) and the Google Pixel 2 XL (LGD 6" 2960x1440 pOLED). This is Apple's first OLED phone, but Tom's Guide finds it superior to the OLEDs used by the other phones, especially if you want a realistic color reproduction.

OLED viewing angles comparison (Nov 2017, Tom's Guide)

The review shows how the iPhone is brighter than the other displays (574 nits, compared to 438 nits no the Pixel 2 XL and 408 nits on the Note 8. This test was performed for full-screen content. The Note 8 can actually achieve 1,240 nits but on specialized conditions and only when a small part of the screen is active.

Google responds to user complains on the Pixel 2 XL display

Google started shipping its Pixel 2 XL smartphone a few weeks ago, and this is one of the first two phones to adopt LG Display's new 6" 1440x2880 (538 PPI) pOLEDs. While on paper these displays are superb, actual reviews were rather dismal - to the point that some reviewers say that these are simply "bad displays".

Google Pixel 2 XL photo

Both reviewers and customers complain about bad color reproduction, graininess and problematic viewing angles. In addition many users seem to report serious image retention issues. Google has now posted an update regarding the Pixel 2 XL display.

On Burn-In vs Image-Retention and LG's new pOLED displays

In September 2017 LG Display started shipping its new 6" 1440x2880 (538 PPI) pOLED displays, which are adopted so far by two smartphones - the LG V30 and Google's Pixel 2 XL. On paper these displays are superb, but actual reviews were rather dismal - to the point that some reviewers say that these are simply "bad displays".

Google Pixel 2 photo

The reviews mentioned bad color reproduction, graininess and problematic viewing angles - and many consumers also reported serious burn-in issues. Samsung has recently started a marketing campaign that says that LG OLED TVs also suffer from image retention problems. In this article we'll explain what is burn-in, the difference between burn-in and temporal image-retention and also try to shed some light on LG's latest OLED problems.