In January 2017 Sony finally launched its first real OLED TV , the XBR-A1E Bravia OLED TV, and now Sony announced the prices of its TVs: $4,999 for the 55" model and $6,499 for the 65" one. That's somewhere between LG's OLEDE7 and Signature OLEDG7 OLED TVs. According to Amazon the TVs will ship in a month or two (which means April or May).
Sony's XBR-A1E feature a flat 4K HDR WRGB OLED panel (produced by LG Display), an Android TV platform and a built-in speaker which is part of the stand behind the TV to create a stand-less form factor. There will also be a 77-inch model, but Sony did not reveal the price of that one yet.