In January 2026, Sony announced a plan to spin-out its TV and home audio business to a separate entity, bringing TCL as a 51% stakeholder.
The two companies today announced that this deal is official, and the agreement has been signed. The new company will be called Bravia, Inc, and indeed TCL will own 51% while Sony will own 49%. Its TVs will still be branded as Sony Bravia TVs, and the headquarters will be located at Sony’s Tokso Osaki office. Bravia Inc. is expected to begin operations in April 2027 (so a year from today exactly).
Sony detailed today that the value that it is transferring to the new company is 102.8 billion Yen, and TCL will pay 75.4 billion Yen (or around $473 million USD) to Sony for its stake.
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