Yesterday it was reported that Sony decided to pull out of the consumer OLED TV market, to focus on UHD LCDs. According to UK's What-HiFi magazine, Sony sent them a statement denied that report.
Sony's statement reads: "Sony has made no announcement in this regard. Sony continues developing and looking into reliable ways to mass produce OLED displays for consumers while continuing to build experience via providing OLED displays for professional, medical and broadcast use."
Last year Sony and Panasonic canceled their OLED TV joint-development effort. Back then Sony said they will continue to develop OLED technologies independently. Sony has been developing OLEDs for a very long time, for both the consumer and professional market. It's not clear what the situation is at the moment. It seems to me that Sony is not going to invest in OLED production in the near future, but it is still retaining some R&D activities (probably mostly towards OLED production processes).
It seems though that at this stage, to actually enter the market and produce panels will be a very big investment for Sony. On the other hand, if the OLED TV market takes off in 2-3 years, the company that do not invest today may be left behind. This is not an easy decision for Sony at the moment - should they sacrifice the (possible) future or the present?