Sony recently started shipping its first OLED TV, the XBR-A1E, and the company now launched a new ad campaign, with the title "Experience a whole new world". In the description of the video you can see below, Sony says that OLEDs are the future of TV, with extraordinary contrast, deep blacks and life-like color - coupled with a cutting-edge product design".

I'm not sure if an OLED really replaces the experience of seeing the earth from the moon, but there you have it. Sony's XGR-A1E costs the $3,999 for the 55" model and $5,499 for the 65" one.

Sony A1E OLED TV photo

Sony's A1E features a flat 4K OLED (LGD WRGB) panel, Android TV platform, HDR (both HDR10 and Dolby Vision HDR) and a built-in speaker which is part of the stand behind the TV to create a stand-less form factor.



Price 65"

wrong . 65 price is U$5498,00.

You're right, that was a typo

You're right, that was a typo...

Kyulux - Hyperfluoresence OLED emittersKyulux - Hyperfluoresence OLED emitters