Sony's VP of solutions engineering in the US Pete Ludé says that 3D TV could become an important market for OLED displays. Sony says that while LED LCD 3D TV are effective, but only if the resolution and refresh rate is not too high. Active-Shutter 3D needs double the refresh rate (because it alternates between the two eyes), so 120fps needs a 240Hz TV - or higher. At these rates, OLEDs are easier to use. OLED displays also offer less crossover between the stereo images.
Sony are looking into OLEDs, and are still enthusiastic about the technology, but are not yet committed to OLEDs as the technology of choice for long-term 3D displays. In CES 2010, Sony has demoed a 24.5" 3D OLED prototype (shown above).