Sharp does not have any plans to join the OLED market

Sharp's president Mikio Katayama said that his company does not have plans to join the OLED market. He estimates that OLEDs won't create a new market, it will just be a replacement for existing technologies. Currently OLEDs will be too expensive - and he does not think customers will pay the premium.

Three years ago, Sharp made basically the same comments about OLEDs. It's quite a big bet by the Japanese company - as most leading TV makers have active OLED TV programs.

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Posted: Jan 11,2012 by Ron Mertens