Samsung SDI this week will announce its intention to produce the world's first 3-inch WVGA (480 x 800) active-matrix (AM) OLED panel, using PenTile subpixel rendering technology from Clairvoyante Inc. PenTile technology makes it possible to attain WVGA performance by eliminating one-third of the subpixels while maintaining the same display resolution.
Anticipating a strong demand for OLED technology, Samsung recently invested in additional capacity. Industry research group Display Search predicts that the AM OLED market will grow to $5.58 billion by 2011, up from $220.5 million in 2007. Samsung has been fabricating OLED panels since August 2002 for applications in car audio systems, electronic games, MP3 players and, now, cell phones.
Samples of the Samsung panels will be available in the first quarter of 2008, with mass production slated for the third quarter. The new module will be demonstrated later this month at Flat Panel Display International in Yokohama, Japan.