Samsung had a very big presence at SID 2012 - showing all sorts of OLED panels, from small ones to large 55" panels. Obviously the most interesting item on display was the 55" OLED TV. As I said before, these OLED TVs are simply stunning, beautiful colors and images and even the 3D effects were great.

Samsung was showing 3 TVs: one showing regular 2D images, the other 3D images (you needed to use active shutter glasses of course) and the final one showing dual-view images (you use the glasses but each user sees and hears a different Full-HD image altogether). I went to the booth several times (and was also invited for a one-on-one guided press tour) - but in all the excitement I forgot to actually shoot a video...

The official spec sheets says that the TV is only 1.6mm thick and weights just 3.5Kg. Maybe that's the OLED panel width, but the actual TV on display wasn't so thin. In fact it was noticeable thicker than LGD's 4mm OLED TV panel. Samsung says that this TV is still not the final Samsung Electronic's design though. They didn't have any news regarding availability or price, but they still promise to release the TVs before the end of 2012.

During a keynote presentation, it was clear that Samsung sees OLEDs as enabling a revolution in displays, which they call the "Display Transformer" - with thin, light, bright, efficient, flexible and transparent panels. They see the new "creative" displays increasing the total display market by 30% (from $160 billion to $210 billion). Samsung sees OLED TVs taking up 24% of the LCD TV market by 2018, this is an actually DispalySearch's forecast.



At the booth Samsung showed all sorts of panels and displays. The main focus was on OLED panels of course. There were also all sorts of gadgets with OLED panels (Sony's PSP Vita, the Galaxy Tab 7.7, the galaxy Note and others).

The booth also showed a power-consumption comparison between an LCD and an OLED display. Samsung was trying to show that their OLED panel was more efficient - drawing around 430 mW vs the LCD's 650 mW. But it was a very confusing comparison: the OLED panel was slightly larger (4.65" vs 4.5") but the LCD was much brighter: 350 cd/m2 vs 240 cd/m2. Looking at them it seems that both are similar in brightness, so all in all it wasn't a very helpful display.

Finally, during SID samsung unveiled the world's thinnest 4.8" touch enabled panel - an AMOLED display that is only 1.92 mm thick (Samsung says it's 32% thinner than most LCDs). It uses OCTA (On Cell TSP AMOLED) panel technology to get an exceptionally slim design and high visibility. I don't have a photo of this panel unfortunately.

There were several LCD panels on display - for tablets, mobile phones, ultra books and monitors. To get an idea how good the OLED panels were, Samsung's "high quality" LCD panel offers 99% of the Adobe RGB color space, while the OLED TV panels offer 124%...

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