According to reports from Korea, Samsung expects smartphone sales to fall by around 12% in 2016 compared to 2015. Global smartphone sales growth is slowing (to around 10% annually) and Samsung is seeing competition from Chinese brands that produce high-end phones at lower prices.

Samsung Galaxy J3 photo

The reports suggest that Samsung will focus on budget handsets next year - as demand for the mid-range A series and low-end J series has been better than expected. The company is also planning to announce the new flagship GS7 soon - maybe during the MWC conference in February (I hope they do as we plan to attend this conference).

A few weeks ago Samsung announced their financial results for Q3 2015, and the company reported strong Galaxy Note 5 and Galaxy S6 edge+ sales. SDC's OLED business experienced improved earnings as OLED shipments increased by over 30% over Q2 2015 - mostly due to an increase in low-end and mid-end panel shipments and external customer base.

Tags: