Yoon Boo-keun, the head of Samsung's TV business unit says that "It's too premature to commercialize OLED TVs due to strong price resistance. Consumers will not buy it without affordable prices, leaving small room for greater marketability,". While Samsung seems to believe that OLED TVs are "coming soon", the company will probably not start to make them while they're so expensive.
This is in contrast to LG, who will soon release their 2nd OLED TV - a 31" one that will cost around $9000. Obviously LG also knows that these are very expensive and they'll only be able to sell a handful.