Samsung are going to push the new Wave phone (with the Super AMOLED and Bada OS) - it will be available in 50 countries by May and Samsung will offer developer support in 20 countries. They hope to get at least 1000 Bada apps by the end of 2010, and expects to sell around 10 million Wave phones in 2010.
"We want to push feature phones into the mass market, and get feature phone users into smartphones." says Samsung. Bada is important to Samsung, but they are pursuing a multi-platform strategy, and they are not diverting resources from competing handset platforms such as Android.