Samsung Display shows new automotive OLED displays at IAA Mobility, launches new brand name

Samsung Display is demonstrating its latest automotive OLED displays and technologies at IAA MOBILITY 2025, and is also launching a new automotive OLED brand. Samsung is leading the OLED automotive market, and it seems as if it is investing more to increase its market share and the share of OLED automotive solutions.

So first of all, SDC is showing a new digital-cockpit demonstration, that features several OLED displays integrated across all driver and passenger touchpoints. First is ta 10.25-inch moving cluster OLED display - this display serves as a normal dashboard while driving, but it retracts beneath the dash when the car is parked.

For the front passenger seat, SDC is suggesting a large 34-inch display that spans the entire dashboard, and acts as both a center information display and a passenger information display. The 34-inch display is made from two OLED panels, sized 14.5-inch and 13.8-inch, and uses multi-lamination technology. The screen can act as one large display, or as two separate ones. It sports Samsung's Flex Magic Pixel technology, that limits the visibility of screen content from side angles, so that the driver is not distracted by the passenger display.

And there's more. SDC is showing a 14.4" flexible L-shaped OLED positioned in the center fascia between the driver and passenger. The L-shaped curved screen allows intuitive control of frequently used functions such as climate control and vehicle settings.