According to Digitimes, Samsung set a target of producing 200,000 55" OLED TV panels in 2012, in its 5.5-Gen fab. LG Electronics plans to make only 50,000 OLED TVs this year.

The same reports suggest that promotion for OLED TVs will being when the Summer Olympics start in August. Sales will being in South Korea an later on in the European and North American markets.

Samsung's TV (the ES9500) uses direct-emission (or Side-By-Side) OLEDs and an LTPS backplane, while LGD's panel (the 55EM9600) uses an WRBG (or WOLED-CF) frontplane and an Oxide-TFT backplane. Both TVs will probably be released at about the same time, and will cost in the range of $8,000 to $10,000 according to estimates.

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