Researchers from the University of Southern California developed a new software platform that can automatically rewrite web pages and web applications so that they consume less energy on OLED pages (i.e. reduce average pixel brightness). They report that using the software can achieve a 40% reduction in display power consumption.

The software, called Nyx, changes the colors of the web pages (or application) by choosing a new and efficient color scheme. The clever part is that the software chooses colors that are more efficient but that still maintain the color relationships between neighboring HTML elements as before.

The researchers report that according to a survey they did, there is only a minor reduction in the attractiveness and readability of pages resulting from the Nyx transformation. The study also showed that 97% of users will accept the Nyx software generated pages if battery power is critically low.