Samsung's Privacy Flex Magic Pixel LEAD 2.0 technology adds 10% to the cost of the OLED panel

In 2024, Samsung Display revealed its Flex Magic Pixel (FMP) privacy technology that adjusts the viewing angle of a flexible OLED screen so that it is not visible to the person next to it. In February 2026, it announced that Galaxy S26 Ultra, the first phone to use this new FMP privacy technology.

Samsung Display FMP privacy subpixel structure

According to a new report from Counterpoint, the FMP technology increases the cost of production of a flexible AMOLED display by around 10%, compared to an LTPO smartphone display without FMP. 

 

FMP technology is incorporated into Samsung's polarize-free (LEAD) panel technology, also referred to as COE OLED. Samsung brands these new displays as LEAD 2.0. 

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Posted: Aug 01,2026 by Ron Mertens