UPDATE: it turns out that this is not an OLED dress at all! It is using EL panels, made by Elumin8 back in 2005. Here's more information...

UK's PolyPhotonix is showing an 'OLED Dress', designed by Gareth Pugh. The dress was exhibited at the launch of the UK's "Plastic Electronics Strategy' (the  $32 million investment in plastic-electronics announced in July). The UK announced that by September 2010, they will begin prototype production of flexible OLED Lighting panels and low-cost long-life solar cells.

PolyPhotonix OLED dressPolyPhotonix OLED dress

PolyPhotonix are working toward polymer-based OLED Lighting panels. Their first production line is already active (that's where they made the OLED panels for the dress).




I didn't realise that flexible OLEDs were so advanced in 2005, let alone now! - YouTube

I think the press got a bit confused on this one, but Polyphotonix does look exciting.

Right! Sorry for that.
You're right! I wrote an update here!
oled dress

i think this is all deliberate, but hey who am I