Philips launched a new OLED lighting sales campaign today, offering Brite FL300 OLED Lumiblades for just 60 Euros a piece. The 40 panel package sells for €2,400. The current price for a single FL300 panel is €136, so this is a a discount of over 50%.
Philips tells us that with this package the want to make it easier for smaller OEMs to make their first steps into OLED lighting, and they see this enabling Philips OLED luminaires dropping below the €400 price level.
Philips also tells me that this campaign is another step towards moving OLEDs to the mass market, which Philips expects by the end of 2016 or early 2017 at the latest.