Update: it turns out that the report was not entirely accurate. Philips thinks that the prices will drop to €10-€20 in two years (by the end of 2013, not the end of 2012).

Philips say that the new €40 million Aachen OLED lighting production line will expand their capacity 10 times - and will enable them to drop the prices significantly. In fact, while prices today are in the range of €70 to €800, by the end of 2012 the cheapest panels will cost €10-€20.

According to Philips, if they can get the price down to €10-€20, this will become a mass market - they want customers to get OLED panels in their local hardware shops. I think that even with 10 times the current capacity, it won't be enough to actually consider this a mass market lighting device, but still it's great to hear that Philips have aggressive targets.

Philips acknowledges that one of the major barrier for adoption will be that OLEDs offer a completely different light source than LEDs and CFLs. They cannot be used as a simple replacement for other kinds of lamps. Philips says that the idea is not to replace the traditional light bulb, but to create an alternative to these old designs.

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not unrealistic....

The question obviously is which panel they are talking about. The smallest panel which Philip is currently offering seems to be the 30x30 mm Pixel White @ 78€. Given increased production capability I guess a price of 20€ at some point next year doesn't seem out of the world.

What I find interesting is this: They also state that their largest panels will be available at 50€ per piece. The largest standard panel which they are currently listing on their website is 74x74 mm. This would result in a price of about 9000 €/m2.

By comparison: The usually overly optimistic DoE roadmap expects the production cost per m2 to be around $1800 in 2012. Add some nice margin and I think the price Philips mentioned doesn't seem unrealistic....

Glad to hear Philips come out with a price target

It will happen if we (the OLED lighting industry) say it can.

BTW, end of 2012 is too conservative.  An aggressive but reachable target is mid-2012.

Indeed that quote was not

Indeed that quote was not correct. Philips now say that some larger panels will cost €50, but these won't be the most expensive/largest ones...

I think you're too

I think you're too optimistic... Philips told us that the quote was not true - their target is actually end of 2013...

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