Update: new reports suggest that the partner is no other than Sony...

Panasonic posted heavy losses for 2011 ($9.7 billion!) and of the tasks of the new president Kazuhiro Tsuga is to turn around the loss-making TV division. Panasonic already confirmed OLED TV development, and today we hear that they are seeking a partner. Back in 2009, Panasonic teamed up with Sumitomo to jointly-develop OLED TVs, based on Sumitomo's PLED materials and technology, but we do not think this partnership is still in place.

There are reports that Panasonic decided to establish a Gen-6 OLED TV pilot production line in their Himeji LCD plant. The investment will total around ¥20-30 billion ($245-370 million).

Merck - Advancing Display, Advancing LifeMerck - Advancing Display, Advancing Life