Officials from SID reported that 369 Apple employees attended Displayweek this year - a 30% increase over last year. And indeed I can say that you could see Apple's employees all over the show. It's clear that Apple is increasingly interested in next-generation display technologies - including OLED displays, Micro-LED displays and foldable technologies.
SID further says that this year 40 Google employees, 25 Amazon employees and 23 Oculus employees attended the show. The display is an extremely important part of most mobile devices today, and TIer-1 producers want more and more control on the display type, quality and performance.