Just after announcing their new OLED production line inauguration, OSRAM released a nice video introducing their OLED technology - and the Airabesc OLED lamp:

The Airabesc is hand-made from premium materials and provides "warm atmospheric light". The lamp length is 81cm, the width is 30cm and the height is 10cm. It contains 11 ORBEOS (RMW-046)rectangle panels and 6 LEDs (OSLON LCW CQ7P.CC). The power consumption is about 16W. It was supposed to start shipping in July, we're not sure if OSRAM are indeed shipping it now.

Merck - Advancing Display, Advancing LifeMerck - Advancing Display, Advancing Life