Omdia says that Samsung Electronics sold around 2 million OLED TVs in 2025, up 38.1% from 2024. This is a record year for Samsung Electronics in the OLED TV market. Omdia says that Samsung's anti-glare technology is popular with consumers, in addition to the strong gaming performance of Samsung's OLED TVs.
Omdia estimates that the total OLED TV market grew 6% in 2025, and reached 6.43 million units. This means that Samsung's market share is 31%, and is the world's second OLED TV producer after LG Electronics. Sony is the third largest producer, with sales of 560,000 TVs in 2025 (down 15.5% from 2024).
Samsung is offering OLED TVs based on both Samsung Display's QD-OLED panels, and LG Display's WOLED panels. Its 2026 OLED TV lineup includes 4 different ranges, with sizes ranging from 42-inch to 83-inch.
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